Just Made Better
THE SECRET SAUCE IS BETTER CHICKEN.
THE CHALLENGE:
How does a regional chicken chain stand out during the chicken wars?
THE SOLUTION:
By having a secret a sauce… spoiler alert: the secret sauce is having better chicken.
HOW WE GOT THERE:
PDQ is the only chicken QSR that boasts an open kitchen inside their restaurants. We leaned into this by showing people how their food is really prepared and who it’s prepared by. We used real food, real employees, and even real customers. Tbh, we didn’t have budget for talent. We worked with what we got.
MY ROLE:
Creative Direction, Writing, On-Set
turning up the heat on the chicken wars.
PROJECT OVERVIEW:
We were tasked with launching PDQ’s new spicy chicken offerings. So we created a campaign that went straight at our competition.
We brought the spice to Twitter by taking jabs at our competitors.
Our campaign results:
