A SWEET MOBILE GAME.

THE CHALLENGE:

How do we increase brand engagement and capture that sweet personal data?

THE SOLUTION:

By leveraging Tastykake’s unique mascot, Kirbee the Krimpet, as the hero of an online video game.

HOW WE GOT THERE:

We wanted to create a game that gets ridiculously harder and is theoretically never-ending… that’s also vintage-arcade-inspired and Tastykake-branded… while also paying homage to Tastykake’s origins in Philadelphia.

Kirbee’s Quick Run is an infinite side scroller that takes Kirbee through the streets of Philly collecting treats along the way. We launched this game with a social sweepstakes where players got a chance to win Tastykake prizes.

MY ROLE:

Concept, Creative Direction, Writing

THE RESULTS:

32M+ IMPRESSIONS

103,700+ SWEEPSTAKES ENTRIES

6.5 MINUTES AVERAGE PLAYING TIME