ACCEPT NO SUBSTITUTES.
THE CHALLENGE:
How does a snack brand stand out in a sea of treats?
THE SOLUTION:
We reaffirm that there are no treats like Tastykake, laddering up to their tagline “Accept no substitutes.”
HOW WE GOT HERE:
We positioned Tastykake as the snack that makes each moment sweeter. We also leaned into our Philly origins whenever we could. During my time on Tastykake, I lead teams on projects that included creating video assets, digital campaigns, social content, and a movie partnership with Garfield.
MY ROLE:
Creative Direction, Writing, On-Set
Our collab with The Garfield Movie involved partnering with Sony Pictures to leverage existing Garfield assets to use in our Tastykake brand world. This campaign included OOH, Digital, Social, and in-game signage in Citizen Bank Park.
We constantly reminded people that any moment can be sweeter with Tastykake.
Back-to-School Radio targeted towards those busy parents.
